The Promotional Pen - A Lasting Advertisement
The stiff competition in the world of business made companies think of ways to be constantly out there and to be seen by the public. An "invisible" company is a non-existing company. In the same manner, companies that are silent run the risk of losing customers as there is a possibility that these customers will be swayed and enticed by rivals.
To be constantly in the minds of customers, companies need to advertise. Conventional forms of advertisement however are often too expensive. Companies have to think of alternative ways to advertise their products and one of the most effective advertising tools is promotional products.
Functionality, longevity and economics are the attributes of an ideal promotional product. A pen has all these features. It is functional as it is used by everyone daily, not just once but several times. In the office, have you noticed how a pen is placed on a desk and grabbed immediately by another person?
At home, the one near the phone is almost always taken by family members to write notes, to make the shopping list and many other little tasks that need a writing implement. This could be quite amusing but do you know that a pen is a very useful garden tool? It is used to make a hole on the garden soil so that planting seeds and plant cuttings will be made easier.
Unlike TV or radio commercials that are gone after a few seconds, a promotional pen will provide the company with 24/7 advertisement as long as it is in use. There are times when it is kept by the user even if the ink is long gone. The reason for this could be that it is so attractive the user can not bear to throw it away or that it is associated with a pleasant experience. In such cases, a long lasting tool of promoting the business will be gained by the company.
Promotional pens are also economical, even more so if a company buys in bulk. Many promotional product suppliers give big discounts to companies to make repeat purchases more attractive. The company advertising budget can be made to cover a wider target audience.
Promotional pens will create a long lasting impression on the mind of the customers. This is a very important factor in building a stable customer base. And we all know that a stable customer base is necessary for the success of any business venture.
Lottie Carrot works in the promotional products industry for Argon Promotions, the leading company in terms of innovative business gift ideas. Lottie works closely with businesses to help market their products and services by providing information and help in the selection of suitable promotional products for their advertising campaigns.
Article Source: ArticlesBase.com - The Promotional Pen - A Lasting Advertisement